Why WhatsApp Should Be Your Next Social Media Channel

Let’s be honest—social media has become a grind.

You spend hours crafting posts, editing Reels, following trends, and tweaking captions for likes, only to hit 3% reach on a platform that might tank your visibility overnight.

Sound familiar?

Here’s the good news: there’s a channel where people actually see your content, reply to it, and act on it. It’s called WhatsApp—and it’s quietly becoming the most effective social media channel your brand hasn’t prioritised.

Let’s break down why.

WhatsApp is where your audience already is

📲 2.7 billion users globally
📈 90%+ penetration in the UAE and KSA
💬 The #1 messaging platform in the region
👁️ 98% message open rate

And crucially: WhatsApp Status and broadcasts bypass the algorithm completely.

Your message doesn’t get “served.” It gets seen.

Why WhatsApp works like social media—only better

Let’s line it up.

You get the reach of a feed. The intimacy of DMs. And none of the guesswork.

Here’s what brands are doing on WhatsApp

At OFF THE GRID, we’re building WhatsApp strategies that outperform traditional social media campaigns. Here’s what works:

✅ Daily Status drops

Think “Stories,” but without being buried under an algorithm.
Use them for:

• Product spotlights
• Behind-the-scenes updates
• Countdown teasers
• Launch reminders
• Polls and engagement questions

We see view-through rates between 75–95% when brands post Status consistently.

✅ Broadcast-style posts

Just like publishing to your feed, but it lands in your user’s chat—with a 98% open rate.

Use it to:

• Announce product drops
• Offer flash sale codes
• Share tips, events, or exclusive updates
• Drop a link directly to cart or WhatsApp Shop

We build these to be short, punchy, and tap-worthy—no fluff.

✅ Community building

Social media loves to talk about “engagement.” WhatsApp actually delivers it.

You can:

• Create lists of VIP customers or subscribers
• Run personal check-ins or reward drops
• Ask for feedback and testimonials
• Share invite-only offers to micro-audiences

It’s 1:1 communication at scale—which is exactly what customers want.

WhatsApp is private by default

While social media is public, performative, and crowded, WhatsApp is:

• Opted-in
• Direct
• Personal
• Noise-free

There are no competing brand messages. No distractions. Just you and the customer, chatting.

In an era where privacy and attention are everything, this is gold.

But how does it compare?

Let’s look at the numbers.

*Organic IG reach has dropped significantly post-2023; unless boosted, most content is throttled.

‍